![]() Try to have a defined time of day to do your challenge activity - but if you miss it, just squeeze it in there somewhere.Decide in advance what the “absolute minimal effort” option might look like … you’ll need it at least once.But do a little something every day during your challenge. ![]() Allow yourself to do more on some days and less on others.Make sure you have access to everything you’ll need (materials, internet access, free time, etc.). You want to push yourself, but still have fun. Make it not too hard and not too easy.Pick something to work on every day for 30 days.Decide in advance to define your challenge as a game, to be played for fun and learning.And make sure it’s more play than penance. In other words, the game quits being fun around Day One and a Half. (Every time I’ve tried NaNoWriMo, it’s tanked my writing output for months afterward.) They set you up to fail, instead of setting you up to learn. ![]() Too often, they’re inflexible and they’re overly sweeping. I have to be honest I’m not necessarily a fan of signing up for other people’s challenges. One of the best-known, NaNoWriMo - a challenge to write an entire novel in the month of November - kicks off tomorrow. There are nutrition challenges, fitness challenges, art challenges, handwriting challenges. Enter: the 30-Day Challenge MethodĪnyone who uses Facebook is familiar with these - we decide to adopt some habit or pattern for 30 days, and watch what happens. And the more effective your content will tend to be. And hardly anyone no one does.īut the more techniques and tactics you can get good at, the more kinds of soup you can make. You don’t have to master every single element of content marketing right away. If you have a writing voice that isn’t as strong, but you have the budget to hire an editor, you consistently have an hour a day to create content, and you have a whole bunch of interesting people in your contact list, you can create a different content soup out of that. If you have a great writing voice, hardly any money, a few chunks of free time on weekends, and a lot of hilarious stories, you can create an interesting content soup out of that. One thing I like about the soup metaphor is that it recognizes that you can create something worthwhile out of what you happen to have available. Personally, to tell you the truth, I feel a lot better about my ability to make some nice soup than to climb Mount Everest and possibly die. Some of them are weird, but that’s fine, because there are plenty of people who adore weird. Some people like cold soup, or fruit soup. Or you can visualize content success as making some soup. You need equipment, know-how, elite-level conditioning, relatively good weather, a guide, and some luck. There’s one defined path up to the summit. You can visualize content success as Mount Everest. Lately, I’ve been counseling people to try a new approach to scaling that mountain … and it starts with realizing that it isn’t a mountain at all. If you’re standing at the foot of Mount Content and looking up, the summit looks uncomfortably far away. Not to mention techniques for specialty content like podcasts, infographics, or video. We love content marketing for many reasons … but we tend to avoid it for one:Įffective headlines. The content marketing Intimidation Factor If you can make a game out of them, you get to change “hard” into “fun and challenging.” Do that consistently, and there are all kinds of amazing things that can happen. Some things about content marketing are hard. “Successful people make a game out of what unsuccessful people are not willing to do.”įor the chronically immature (like me), this is an especially useful insight. My friend and genius dog trainer Susan Garrett has tweaked this to: “Successful people do what unsuccessful people are not willing to do.” I find this quote by Jeff Olson both intriguing and depressing: “Enjoy the process” is fine advice, but it’s even nicer when the process leads to real improvement. Or you would just really like some more shares and links. Or you want to start off your content with that satisfying “Bang!” that gets people to keep reading. Maybe you want to master the art of creative storytelling for your content. The way that writer spins and turns the language, shaping what you see and feel as you read.Īnd once the reading spell is broken, you think …Įxperienced creative workers - writers, painters, musicians - know how to make it look easy.īut when we try our hand … it’s harder than it looks. You read something from one of your favorite writers - maybe it’s a blog post, or a scene from a novel, or an essay on Medium.
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